THE BRIEF: Create a promotional campaign for WWF to raise awareness of the link between unsustainable palm oil production and declining orangutan numbers. THE THINKING: People are bored of generic ‘Adopt an Animal’ charity campaigns. I needed to subvert this, whilst still creating a message that resonates with audiences. THE IDEA: Subvert charity tropes and…

THE BRIEF:  Create the branding and an accompanying campaign to promote the release of a new SaaS product that helps small to medium-sized businesses across the U.S. compliantly trade internationally. THE THINKING:  Having worked for a year in a tech startup, I know international trade compliance is complicated. I also know that SaaS products can…