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Multi-Media Campaign | WWF.
Read more: Multi-Media Campaign | WWF.THE BRIEF: Create a promotional campaign for WWF to raise awareness of the link between unsustainable palm oil production and declining orangutan numbers. THE THINKING: People are bored of generic ‘Adopt an Animal’ charity campaigns. I needed to subvert this, whilst still creating a message that resonates with audiences. THE IDEA: Subvert charity tropes and…
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Multi-Media Campaign | Adidas Predator 24.
Read more: Multi-Media Campaign | Adidas Predator 24.THE BRIEF: Create a campaign to promote the release of the new Adidas Predator 24 football boots. THE THINKING: The Adidas Predator is iconic. First released in 1994, the boot has been worn by some of the most influential players of the past 30 years and has consequently contributed to some of the most memorable…
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Multi-Media Campaign | ICB Unite.
Read more: Multi-Media Campaign | ICB Unite.THE BRIEF: Create the branding and an accompanying campaign to promote the release of a new SaaS product that helps small to medium-sized businesses across the U.S. compliantly trade internationally. THE THINKING: Having worked for a year in a tech startup, I know international trade compliance is complicated. I also know that SaaS products can…
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7 Tracks Every Fan of Falsetto Needs in Their Life
Read more: 7 Tracks Every Fan of Falsetto Needs in Their LifeFrom an early age, it became apparent that I loved two things in music: great production and exceptional falsetto singing. As the chilling Winter winds bite and evening light wanes, I thought, ‘What better way to escape the gloom than to create a mix of songs that live and breathe both?’ So, without further ado,…
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The Don: Caledonia’s Finest
Read more: The Don: Caledonia’s FinestA staunch nationalist with a voice of syrup and chard tobacco, ‘The Don’ was Caledonia’s finest. 5’9, squat, and never without his sun-bleached gilet, he was something of a celebrity on the streets of Edinburgh. Few knew his real name, and those that did wouldn’t say. Possessing the charm of George Clooney and the intrigue…
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This is Why Jurgen Klopp NEEDS to Sign Sofyan Amrabat
Read more: This is Why Jurgen Klopp NEEDS to Sign Sofyan AmrabatLike any cunning football fan, I was dumped on the greatest analytical tool known to us, the living room sofa. The pillows were flat and covered in dog hair, but it would do. Having gawped at the TV for every waking moment that I wasn’t working, my eyes held the haggard appearance of tea bags.…
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‘This Boy’: Gini Wijnaldum
Read more: ‘This Boy’: Gini WijnaldumThe rain hammered down on the tarmac of the M6, soaking the windshield of the car. Dad cursed under his breath as the wipers impotently slapped back and forth. Following my final year at Uni in Edinburgh, we had piled every miscellaneous item I owned in the boot and crammed ourselves into the remaining space.…
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Is Jai Paul Back To Save The Universe at Coachella 2023?
Read more: Is Jai Paul Back To Save The Universe at Coachella 2023?Picture it. Coachella 2023. The Californian sun simmers behind the main stage, setting with an ephemeral glimmer. A warm hue paints the night sky. The air is tight. You look around. Bodies upon bodies. Sweat drips and hair sticks. Eyes dart from left to right, energised by anticipation. The Ferris wheel, alight with splendid shades…
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Home & Brotherhood: Landcruisin’ in the Soundscapes of Jai & A. K. Paul
Read more: Home & Brotherhood: Landcruisin’ in the Soundscapes of Jai & A. K. PaulIt was a typical winter day in Edinburgh. A grey hue stifled the city as an easterly wind howled through the tight streets, rattling my box room’s windowpane. Wrapped head to toe in blankets, scarves, and a shabby oversized duvet jacket, I grovelled at the rain that spattered against the glass. Following a bleak breakup…
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Oliver Clark | Copywriter 