THE BRIEF
Support the Mayor of London’s ‘You are Loved and Wanted in London’ message with an internal campaign that makes London feel like a city where diversity is seen, valued, and celebrated for staff at Transport for London.
THE INSIGHT
Londoners feel like aliens in their own home.
THE IDEA
‘There’s No Place Like Home’
A campaign that recognises ‘home’ means different things to different people – and each version of that is welcome at TfL.
In turn, staff could feel valued for their individuality and proud to bring their authentic selves to work – fostering a shared sense of belonging at TfL and in London as a city.
STAFF INTERVIEWS
To activate ‘There’s No Place Like Home’, staff would candidly explore what home means to them in a casual living room set up in front of a TfL station. These interviews would be shared on internal social media channels like Viva Engage.
SPOTIFY PLAYLIST
STAFF PIN BADGES
Oliver Clark 